"I Don't Understand Why You've Sexualised This" | Dragons' Den

Wendy Newby is seeking a £50,000 investment for a 20% stake to drive her business to success. She-icer is a cherry-scented, pink more portable de-icer to appeal to female drivers, but will the Dragons' think this is all a bit too sexist? Season 11, Episode 5 Watch Dragons' Den Now: http://AAN.SonyPictures.com/DragonsDen Some of the links in above are affiliate links, we may earn a small commission if you click through and make a purchase. An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #BusinessPitch #SheIcer