EP 19 - Iconoclasting with Faith Morris

What does it look like to run two businesses, raise two young kids, spend winters in Australia, and still show up as an operations expert for founders? Ask Faith Morris, because she's doing all of it. In this episode of Iconoclasting, I sit down with Faith Morris, operations strategist for agencies and coaches, who built her expertise over a decade of hands-on work in aged care, disability services, hospitality, and leadership, and then took that foundation and built a business around helping founders get out of their own way. Faith's story is self-taught, nonlinear, and deeply human, and her advice for entrepreneurs at every stage is some of the most grounded, practical wisdom I've heard on this show. This one felt like a conversation between two ops-obsessed founders who just happened to hit record. I think you're going to love it. Here's what we cover: ✅ Faith's background in health and human services and how it shaped her human-centered approach to operations ✅ What she actually does for founders and why most of them don't know what's wrong until someone looks at the whole picture ✅ Why she pilots everything in her life, including spending nine weeks in Australia every winter ✅ What entrepreneurship running in the family really looks like (her dad is a serial entrepreneur, bestselling author, and podcast host with millions of downloads) ✅ Why hospitality experience is one of the most underrated qualifications for any leader or business owner ✅ How to navigate dual roles when you're working with friends, family, or people you have a personal relationship with ✅ Her advice for anyone scared to take the leap into entrepreneurship or a nonlinear path ---------------------------------------- 🔗 CONNECT WITH FAITH: 🧵 Threads: https://threads.net/@remote.ops.partner 🎙️ The Internet Lied Podcast: https://faith-morris.myflodesk.com/th... 📸 Instagram DMs: @remote.ops.partner 📌 Subscribe to Iconoclasting 📲 Follow me on Instagram: @iconoclast_innovations_llc ---------------------------------------- ⏱️ CHAPTERS: 00:00 Introduction to Faith Morris and Her Background 02:56 Balancing Two Businesses and Motherhood 05:27 Health and Human Services to Human-Centered Ops 09:53 Entrepreneurship Runs in the Family 12:56 How Hospitality Work Informs Owning a Business 15:47 Navigating Dual Roles in Business Relationships 18:34 Faith's Advice for New Entrepreneurs ---------------------------------------- 🔑 KEYWORDS: operations strategist for founders, online business operations, balancing business and family, non-traditional entrepreneurship, self-taught entrepreneur, hospitality and leadership, dual roles in business, living in the messy, women entrepreneurs, Iconoclasting podcast