Why Ube Production Is Declining While the World Wants More?

The world is falling in love with ube. 💜 From ube ice cream and cakes to lattes, cookies, and other desserts, the Filipino purple yam has become a global food trend. But behind the global ube boom is a problem that deserves attention: Philippine ube production has been declining. In this video, we look at why local production is struggling, the challenges faced by Filipino ube farmers, the shortage of planting materials, climate-related risks, and what the Philippine government and researchers are doing to help the industry. We also clarify an important issue surrounding claims about imported ube. According to the Department of Agriculture's Bureau of Plant Industry, the Philippines does not authorize the importation of fresh ube or purple yam, although processed ube products are a separate matter. So while the world continues to discover and demand ube, the bigger question is: Can the Philippines make sure that Filipino farmers benefit from the global ube boom? Watch until the end and let us know what you think. 💜 SUPPORT NIX NOW If you enjoy our content and want to help us improve, you can support Nix Now in creating better-quality videos. Your support will help us invest in content-production equipment such as a better camera, microphone, lighting, and other tools needed to improve our videos. Any monetary support, big or small, is deeply appreciated and will help us continue producing informative content. 📌 For those who would like to support the channel, please check the support details: Paypal: Email - @veronicanogaliza Phone - 09639718104 Thank you for watching, subscribing, sharing, and supporting Nix Now! SOURCES & REFERENCES • Philippine Daily Inquirer — Global ube boom highlights problems for Filipino farmers • Philippine News Agency — Philippine government clarification regarding fresh ube imports • VERA Files — History, culture, and identity of Philippine ube • Department of Agriculture / Bureau of Plant Industry — Information regarding ube importation and production PHOTO & VIDEO CREDITS All photos, videos, graphics, and other media used in this video belong to their respective owners and copyright holders. We do not claim ownership of third-party materials. Credits and source links are provided for transparency and attribution. If you are the copyright owner of any material used and would like it corrected, credited, or removed, please contact us. DISCLAIMER This video is intended for news reporting, commentary, education, and public discussion. Information presented in this video is based on publicly available reports and sources cited in the description. The purpose of this video is not to attack or defame Filipino farmers, government agencies, businesses, or individuals. Figures and circumstances may change as new agricultural data becomes available.