Are Your Patients Finding You...And Do You Speak Their Language?

Are Patients Finding You? Digital Visibility + Patient Trust & Communication for Podiatry Practices Jim McDannald, DPM, and Marlene Reed, DPM, host a webinar on how podiatry practices can improve patient acquisition and retention by increasing online visibility and communicating in patient-centered language. Jim covers digital marketing fundamentals—optimizing Google Business Profiles, ranking in the Google map pack, building a secure, mobile-friendly website with plain-language service pages, using reviews and responses to build trust, and tracking local rankings with tools like Local Falcon—plus examples and a case study from a Kalamazoo practice. Marlene explains how patients “decide twice” (to choose and to stay), emphasizing patient experience, active listening, body language, managing time constraints, patient engagement, patient-centered care, empathy, and adapting communication to patient expectations shaped by corporate medicine and online portals. 00:00 Webinar Welcome 01:05 Agenda and Q&A 03:15 Visibility and Trust Framework 04:10 Google Maps and Search 06:25 Speak Patient Language 08:23 Hand Off to Marlene 09:37 Trust and Retention 11:20 Patient Pre Visit Mindset 12:59 Clinician Pre Visit Reality 14:58 Give Them 15 Minutes 17:55 Handling Extra Complaints 20:06 When Visits Are Too Quick 22:10 Patient Engagement Basics 23:32 Patient Centered Care 25:31 Communication Skills Today 27:58 Waiting Room Anxiety 29:56 Interpersonal Skills and Compassion 31:10 Empathy Builds Trust 32:22 Confidence Without Ego 33:09 Match Detail To Patient 34:29 Align Expectations Together 35:55 Modern Patient Demands 39:09 Three Pillars Of Visibility 39:46 Google Profile Essentials 42:41 Website Trust Signals 45:57 Rank Tracking With Grids 49:26 Target Zip Codes With Ads 51:23 Old School Referral Plays 52:56 Reviews Newsletters And AI 57:38 Quick Checklist And Wrap LinkedIn: Jim -   / mcdannald