How LEGO Nearly Broke Itself With Too Many Ideas

More products can bring more sales—and more costs that are easy to miss. This animated LEGO story follows the early-2000s crisis and the decisions that helped rebuild the business. A restaurant, an iceberg, and a puppy explain complexity cost: every extra piece needs more than a good idea. It also needs a place in the system behind the product. Chapters 00:00 Toy of the century 00:43 The original toy 01:43 The idea kitchen 02:55 The cost of each extra piece 04:21 The crisis 05:22 Back in the box 06:26 Ideas and the costs that remain The puppy is a metaphor for ongoing complexity, not a claim that LEGO owned thousands of dogs. The animation is independent commentary and is not affiliated with the LEGO Group. Some scenes are dramatized and labeled. Sources LEGO Group: Annual Report 2004 https://www.lego.com/cdn/cs/aboutus/a... strategy+business: Rebuilding LEGO https://www.strategy-business.com/art... Wharton: Rebuilding inside the brick https://knowledge.wharton.upenn.edu/a... Wharton: Innovation and the crisis https://knowledge.wharton.upenn.edu/a... #ModelEconomy #BusinessHistory