Why Pepsi Needed a Navy

In 1989, Pepsi owned 17 Soviet submarines and that's not even the weirdest part of the Cola Wars. Coke vs. Pepsi is a 130-year grudge match, so we're scoring it like a boxing match: seven rounds, one scorecard. Bankruptcies, a see-through Coke made for a Soviet general, the Pepsi Challenge, the New Coke disaster, soda in space, a $700,008.50 check for a fighter jet, an FBI sting… and a third fighter nobody saw coming. CHAPTERS 0:00 In 1989, Pepsi owned 17 submarines 0:37 Meet the fighters 1:45 Round 1: The underdog almost dies 3:31 Round 2: World War Two (Fanta & White Coke) 5:54 Round 3: The Cold War & the Pepsi Navy 8:13 Round 4: The Pepsi Challenge 9:42 Round 5: New Coke & the space race 12:29 Round 6: The weird '90s (Crystal Pepsi & the Harrier jet) 15:40 Round 7: Plot twist 17:31 Final bell: Who won the Cola Wars?