Proof of how AI can increase LLM Optimisation.

One month ago our own website was a mess. The technical SEO was full of holes, the content hadn't been touched in about five years, and our PR was pointing at pages that didn't deserve it. Awkward, for a digital marketing agency. So we knocked it down and rebuilt the whole thing from the ground up. This video is what happened next. Before the rebuild, no LLM had ever crawled our site. Two weeks after launch we'd had three leads from ChatGPT in a single week. Rankings are the easy bit to talk about. The more interesting change is what the chatbots now say about us. Ask ChatGPT for the best SEO companies in Leeds a year ago and we weren't in the list. Push it on whether it would recommend us and you'd get a shrug, a couple of competitor names, and a note that we had nothing to show for our GEO work. Rory asked those same questions again a week after launch. This time ChatGPT read our new content back to him and recommended us by name. He walks through all of it here, including the objection ChatGPT raised about our service range, and the page we'd already written to answer it. Then he gets into the practical questions. Can you do GEO in-house? Yes, honestly, and he says so on camera. It comes down to budget, time and the tools you're willing to pay for. Most brands making content still never get cited by a chatbot, and you can't fix what you can't see. There's a section on what an SEO and AI citation tool stack costs every month, and what happens when a two-person in-house team gets asked to cover video, design, paid media and SEO at the same time. He also covers the biggest mistake he sees right now: volume over quality. Google's Quality Rater update took entire websites offline for it. Using AI to make content is fine. Publishing a thousand pages nobody has read is how you get wiped out. Your own proprietary data is what wins this. And if you're waiting to see how AI search settles down before you act, there's a straight answer on what a year of sitting still costs you. For marketing directors and business owners who want to show up when someone asks a chatbot for a recommendation. CHAPTERS 0:00 The confession: our own website was terrible 1:00 Why we rebuilt from scratch, and what happened to leads 2:00 How ChatGPT used to talk about us 3:00 The GEO page test, August 2025 4:00 Back in the list for best SEO companies in Leeds 5:00 When ChatGPT starts recommending you 6:00 Can you do GEO in-house? 7:00 106 years of experience, and why business context matters 8:00 Small team, long service list 9:00 What the tool stack really costs 10:00 The citation gap most brands never see 11:00 What waiting a year actually costs you 12:00 Rory's prediction on the death of blue links 14:00 Where B2B buyers start their search now 15:00 Volume over quality, and Google's Quality Rater update 16:00 Why AI slop gets sites wiped out 17:00 Proprietary data is how you win 18:00 The only two metrics that matter 19:00 Why brands pick 21 Degrees for GEO Talk to us: https://www.21degreesdigital.com/lets... #GEO #LLMOptimisation #AISearch #SEO #Leeds