Why do I need SEO agency, in a world of AI?

SEO has been dead for about 20 years now, if you believe the internet. Rory has spent that entire time doing it. This video answers a question we get constantly: if I can just ask ChatGPT, what do I need an SEO agency for? It's a fair question and it doesn't get a defensive answer. Rory uses ChatGPT every day, and he's straight about the point where you genuinely don't need an agency, and the budget level below which SEO probably isn't your best first move. What he covers: why SEO has become the glue holding brand, PR and paid media together; why getting mentioned by ChatGPT starts with digital PR and the schema on your own site; the problem with handing your most valuable channels to the most junior person in the building; what an agency's tool stack does that a chat window can't; and the rule we run internally, which is that AI does the doing and humans make the decisions. Plus the bit where he argues with an AI until it admits he was right. Free digital marketing audit covering SEO, paid media and GEO: https://www.21degreesdigital.com/digi... CHAPTERS 0:00 Is SEO dead? It has been for 20 years 1:00 Why marketing can't be run in silos 2:00 From blue links to AI search 3:00 So you get your answers from ChatGPT. What's your strategy? 4:00 Why we make videos like this one 5:00 The junior employee problem 6:00 Knowing which fights to pick 7:00 Why tools beat a ChatGPT subscription 8:00 What you're actually buying when you hire an agency 9:00 Using AI to buy back the boring hours 10:00 Where AI goes wrong, and the obedient lapdog 11:00 AI does the doing, humans make the decisions 12:00 Would you know if your schema was wrong? 13:00 Tone of voice, and why generic AI content fails 14:00 Keeping skills current as models change 15:00 Does every business need an SEO agency? 16:00 When your budget is better spent on paid ads 17:00 Regulated sectors, and the free audit #SEO #GEO #AISEO #DigitalMarketing #Leeds