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How is AI changing the way we drive, interact with our cars, and experience mobility? In this conversation from the Digital Leadership Agenda 2027 conference, Philipp Skogstad, former President and CEO of Mercedes-Benz Research & Development North America, joins Vijay Gurbaxani, Director of the Center for Digital Transformation at UC Irvine, to discuss how AI is shaping the future of Mercedes-Benz and the automotive industry. Skogstad shares how Mercedes-Benz introduced ChatGPT-powered features to approximately one million vehicles in the U.S. and why customer comfort and convenience are central to its approach to AI. He also explains the differences between Level 2 and Level 3 autonomous driving, including the safety, legal responsibility, and trust challenges facing self-driving technology. The discussion explores why partnerships with technology companies such as NVIDIA and Liquid AI are becoming increasingly important. Skogstad explains how Mercedes-Benz is using smaller, specialized AI models to improve in-car voice assistants while addressing connectivity, computing, and latency limitations. Beyond autonomous driving, the conversation examines how changing customer expectations could reshape vehicle interiors, in-car experiences, and the future of mobility. ➡️ This session is part of the Digital Leadership Agenda 2027 conference. Watch more conversations at the frontier of AI, digital strategy, and enterprise leadership in our series playlist here:    • 2026 SIGNATURE CONFERENCE: The Digital Lea...   Featured Speakers Philipp Skogstad Former President and CEO, Mercedes-Benz Research & Development North America LinkedIn:   / philippskogstad   Vijay Gurbaxani Director, Center for Digital Transformation UC Irvine Paul Merage School of Business LinkedIn:   / vijaygurbaxani   Chapters 00:00 Introduction 00:19 Leading Mercedes-Benz Research & Development 02:03 Bringing ChatGPT Into Mercedes-Benz Vehicles 02:34 How Mercedes-Benz Approaches AI Innovation 04:36 Mercedes-Benz and the Autonomous Driving Race 05:02 Level 2 vs. Level 3 Autonomous Driving 06:06 Safety and Trust in Self-Driving Cars 09:12 What Past Technology Revolutions Teach Us About AI 10:57 Where Level 3 Autonomous Driving Is Available 11:55 Mercedes-Benz's Partnership With NVIDIA 13:38 Vertical Integration vs. Technology Partnerships 14:30 Building an Automotive Technology Ecosystem 16:00 The Future of the In-Car Experience 16:53 How Autonomous Driving Could Change Vehicle Interiors 19:50 Mercedes-Benz's Partnership With Liquid AI 20:11 Using Smaller AI Models to Improve Voice Assistants 22:52 The Future of Cars and Mobility 23:34 Closing Remarks Stay Connected Thank you for watching! Subscribe for more insights on AI, innovation, and the digital economy. #MercedesBenz #PhilippSkogstad #AutomotiveAI #AutonomousDriving #SelfDrivingCars #ArtificialIntelligence #FutureOfMobility #NVIDIA #LiquidAI #EdgeAI #DigitalTransformation #AIStrategy #CDT #UCIrvine