Harnessing The Power Of Community Ambassadors with Movember’s Brittany Veneris

Seasoned P2P fundraisers, especially those working in the world of in-person events, recognize the tremendous significance of a highly engaged and goal-oriented volunteer committee. These dedicated individuals play a pivotal role in recruiting our teams, fostering connections with sponsors, and assisting in the seamless execution of event day logistics. However, when it comes to digital-first P2P fundraising campaigns, the idea of empowering volunteer leadership is often overlooked. Many organizations tend to view these fundraisers as independent, do-it-yourself (DIY) initiatives, with limited connection among them. So what would happen if we applied our best practices for working with local volunteer leaders to our digital-first campaigns? Local ambassadors can not only extend the campaign's reach but also enhance its authenticity, foster a sense of community and strengthen the overall impact. On our Season 1 finale, P2PPF’s Marcie Maxwell sits down with Brittany Veneris, US Director of Fundraising for Movember (https://us.movember.com/) , one of the peer-to-peer industry’s most unique fundraisers.  Together, we’ll discuss how Movember has built a global network of community ambassadors to drive its annual peer-to-peer fundraising campaign.  Brittany shares how the simple idea of a mustache-growing contest has grown into a global men's health movement, raising more than $1B in the past 20 years. In today’s episode, we’ll also explore: • How Movember strikes a balance between its fun marketing person with its serious mission • Setting goals and expectations with volunteer fundraisers • Unique messaging strategies to engage male fundraisers  Mentioned Links Movember (https://us.movember.com/) On Social: Facebook (  / movemberusa  ) , Instagram (  / movember  ) , TikTok (  / movember  ) , YouTube (   / @movembertv  ) &Twitter/X (  / movember  ) Stay Connected on LinkedIn Connect with Brittany (  / brittany-veneris  ) Connect with Marcie (  / maxwellmarcie  ) Connect with the Peer-to-Peer Professional Forum (  / admin  ) • (00:00) - Welcome to The P2P Soap Box • (04:14) - It's Movember! • (10:43) - Balancing Fun with Serious Issues • (12:02) - Building Off the Digital Community • (21:28) - Gender in P2P Fundraising • (27:52) - Pandemic Lessons • (31:22) - Learn More