ROOMBA: The FALL of a Billion-Dollar Company

It cleaned millions of floors. But in the end, the company behind the Roomba couldn't clean up its own mess. In 2021 it was worth about $3.5 billion. By the end of 2025, it was worth around $140 million, and the factory that built its robots ended up owning it. Here's how it happened, explained simply. CHAPTERS 0:00 A robot that cleans your house 0:29 The robot idea 3:01 The golden years 4:06 The copycat problem 5:51 The rich giant 8:45 After the "no" 10:30 Taxes and debt 11:54 The countdown 12:45 The filing 14:35 What about your Roomba? 15:06 Why did it really happen? 15:53 What we can learn SOURCES iRobot Form 8-K, January 2026 (SEC): https://www.sec.gov/Archives/edgar/da... Manufacturing Dive: https://www.manufacturingdive.com/new... Financier Worldwide: https://www.financierworldwide.com/ir... Reuters via CTV News: https://www.ctvnews.ca/sci-tech/artic... CNBC: https://www.cnbc.com/2024/01/29/amazo... Fortune: https://dc.fortune.com/europe/2024/01... Android Central: https://androidcentral.com/accessorie... MIT Technology Review: https://www.technologyreview.com/2006... TechCrunch: https://techcrunch.com/2017/03/08/col... iRobot press release (2004): https://investor.irobot.com/node/7746 Subscribe to JojoCents for more big money stories, explained simply. This video is for educational purposes only and is not financial advice. Characters are cartoon illustrations, not real people. Company names belong to their owners; this channel is not affiliated with iRobot, Amazon or Picea. #Roomba #iRobot #BusinessExplained