Hiring a Real Estate Assistant? Build Your SOPs First

Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only a few spots left. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. Get all the details here: https://limitless.tentenths.co Hiring a real estate assistant fails when your systems live in your head. Here's how agents fix it with SOPs. Most agents got into real estate to escape being managed, so managing someone else rarely comes naturally. In this conversation, Matt and Garrett break down why so many assistant hires fizzle out, how to figure out what kind of support you actually need, and how documented SOPs let you hand off work cleanly and grow a helper into a true operations partner. They also dig into what brokerages could offer instead: an à la carte menu of services so agents don't have to become employers at all.