She Studied to Become a Dancer. Now She’s a Leader in the Jewelry Industry

Denise Richards, a leader in the jewelry industry, VP for Underwood’s Jewelers, Certified Gemologist Appraiser, and Secretary/Chair of the Conclave Subcommittee, joins Wes Rasmussen on The Elite Advantage Podcast. In this jewelry business interview, Denise shares how a $2,500 temp buyout turned into a 21-year career at Underwood Jewelers, one of Florida's most respected jewelry stores, and how a nearly 100-year family legacy now sits in its 6th generation of ownership. In this business podcast episode, Denise covers: The dumpster rescue that got her hired — and led to a marriage The 100-year legacy behind Underwood Jewelers Why jewelry education builds consumer trust and how every - Underwoods teammate becomes a Registered Jeweler What separates the American Gem Society from a standard trade association AGS Conclave 2026 in Orlando, the keynote lineup, and the "Embracing the Magic" President's Party The Africa trip that inspired the Capeeki Diamond program The Dave & Busters proposal story Learn More About Denise, Underwood Jewelers and the American Gem Society! Denise:   / denise-richards-c-g-a-b4bb9368   Underwood: https://www.underwoodjewelers.com/ AGS: https://www.americangemsociety.org/ About The Elite Advantage The Elite Advantage, brought to you by Elite Rewards, is the podcast where industry leaders, entrepreneurs, and innovators share their stories, strategies, and the values driving their success. Each episode explores what makes great companies tick — from overcoming challenges to the lessons behind their growth.Subscribe for new episodes every week. #DeniseRichards #JewelryBusiness #AmericanGemSociety #UnderwoodJewelers #BusinessPodcast #Entrepreneurship #Jewelry #AGSConclave