The Grand Opening That Broke Records

A bagel shop with 22 years and five stores opened its sixth. The campaign started six months before the building was finished. The conversation starts with what a blitz campaign actually is, moves through why organic content and paid advertising only work when they run together, and covers the objection the client raised first: if organic is already working, what is the paid going to do for me. Francis and Michael walk the whole build, from filming pre-construction and interviewing an owner who had never been on camera, to the Instagram Stories cadence, to repurposing the best-performing content from three years earlier and pushing it across a 15 to 20 mile radius. Then the part nobody plans for. He ran out of product twice on opening weekend and was driving deliveries himself. He had bagels made in the city and shipped up, because nobody knew what to expect. A marketing win became a staffing problem inside twelve hours, and the follow-up free coffee week did the same thing again. CHAPTERS 00:00 The 22-year record that fell in one weekend 01:21 Four years of work before the doors opened 02:19 Organic and paid, and why they only work together 02:46 "What is the paid actually going to do for me?" 03:19 Westchester is not New York City 04:15 Filming the build before there was a store 05:41 The owner who had never been on camera 06:45 Start six to eight months out 07:45 The Instagram Stories cadence 09:56 Repurposing content from three years ago 11:35 The biggest opening in 22 years 12:53 His sixth store, the first one run on social 14:08 The free coffee week 16:31 Do not wait until you open 20:16 What one customer is actually worth 22:09 Tell the story THE BUSINESS COLLECTIVE Most owners make every call alone. There is nobody to bounce the idea off, nobody who has already made the mistake, and no honest second opinion before the money goes out. The Business Collective is where that stops. It is group-scale access to all three Y Not You partners: a daily knowledge tip, a weekly mastermind and open forum call, a monthly member networking call, and a quarterly guest speaker. Marketing, operations, AI and automation, sales, packaging, and growth, from three operators who do this every day. Join: https://www.skool.com/the-business-co... ABOUT Y NOT YOU Y Not You is a New York based growth advisory firm and a Forbes Business Council member since 2019. The firm has helped 1,000+ businesses generate $75M+ in revenue across four lanes: Fractional CMO, Fractional COO, Business Growth, and AI & Automation. Featured in Forbes, Fox News, NBC, USA Today, MarketWatch, and Entrepreneur. Work with us: https://www.ynotyoumedia.com CONNECT Instagram -   / ynotyoumedia   LinkedIn -   / ynotyoumedia   #GrandOpening #SmallBusinessMarketing #PaidAds