The Attribution Revolution: Turning Data into Winning Decisions

Accurate attribution has long been one of the most elusive challenges in multifamily marketing. Too often, communities make strategic decisions based on incomplete or misleading data about where their leads truly originate. The result? Inefficient marketing spend and missed opportunities for growth. This session reveals groundbreaking findings from a comprehensive Apartments.com and Hy.ly study analyzing hundreds of communities across the country. The insights reframe how multifamily professionals should measure marketing effectiveness—moving beyond outdated attribution models to a more precise, actionable, and forward-looking approach. New findings from a study with hundreds of communities will reframe your attribution strategy by addressing: Why Traditional Attribution Fails – Learn why conventional models often produce distorted views of performance and why it’s time to rethink the metrics we trust. A Smarter Framework – Discover an evolved attribution model grounded in verified renter behavior—how they search, what channels drive engagement, and which touchpoints truly influence leasing decisions. From Insight to Impact – Understand the operational and strategic implications for owners, operators, and marketers. This session will give attendees practical steps to optimize marketing budgets, improve lead quality, and make confident, data-driven decisions. Presented by Apartments.com