Strategic planning, marketing strategy, and the global environment

The recording begins with strategic planning for marketing. From the mission statements, the five main components of the marketing plan are identified. Various tools and techniques to conduct situation anaysis are presented eg PEST and SWOT. Also, basic tools and techniques of marketing strategy such as segmentation, targeting, and positioning are discussed. Formulating elements of the marketing mix includes considering product and brand strategy, integrated marketing communication, digital marketing, distribution and logistics, and sales and pricing strategy. Strategic decisions involved in reaching international consumers are also presented. #StrategicPlanning #SituationAnalysis #MacroEnvironmentalAnalysis #PEST #CompetitiveAnalysis #SWOT #MarketingMix #GlobalMarketing