Is Your Sales Team Making the Most of Your Data?

Sales and marketing want the same thing: more of the right customers. So why do the two teams so often work in separate lanes? With 2027 planning underway, I sat down with Ken Cheo, president of Our Sales Coach, for a candid LinkedIn Live about getting sales and marketing on the same page, and why your data is only as good as the conversation behind it. In this conversation, we dig into: ✅ Why “grow 10% next year” isn’t a strategy, and how to start with market segments instead ✅ How sales can share what customers actually say and need, and how marketing can back it up with market research ✅ Why “tell marketing” is the fix for “marketing doesn’t bring us good leads” ✅ How to keep your CRM clean so you can trust your forecast ✅ How AI-driven research is pushing buyers into the bottom of the funnel, and what that means for your content ✅ Why prospects need more than two follow-up attempts, and why email, phone, and LinkedIn all belong in the mix ✅ The sales ratios every team should track (close rate, average deal size, lead conversion) and why no CRM hands them to you automatically About our guest: Ken Cheo is president of Our Sales Coach, which works with business owners and sales teams on strategic planning, sales processes, and ongoing training and coaching. 🔗 Website: https://oursalescoach.com 🔗 LinkedIn:   / kencheo   📅 Free webinar: The Art of Building a Successful, Scalable Sales Strategy, November 11, 12–1 PM ET. Register at oursalescoach.com. About your host: I’m a content marketer helping small and mid-sized businesses connect marketing to the goal that matters: getting people to buy. 🔗 Website: https://avwritingservices.com 🔗 LinkedIn:   / alison-ver-halen   🎧 Listen to my podcast, Marketing Spotlight, wherever you get your podcasts, including YouTube: https://feeds.buzzsprout.com/2631606.rss If this was helpful, like the video, subscribe, and tell me in the comments: how well do your sales and marketing teams communicate?