Day 5: Customer Avatar Research Breakthrough

I finally found a breakthrough to an obstacle I've been facing during my 20-day copywriting client acquisition challenge. I'm currently on Day 5, and for the last three days, I haven't been able to move forward with the plan I set for myself. But the more I studied, the more I realized that my biggest skill gap wasn't actually writing. It was customer research. I was trying to break down and study copy that sells without fully understanding the people I'm trying to sell to. And once I started connecting the dots, my entire approach to learning copywriting began to change. So, in this video, I want to show you what I discovered, how I arrived at this breakthrough, and what I'm doing differently now. My Role Models that are peers ......    / @tegaabiri      / @jayyanginspires