5 practical applications of AI in marketing, sales & service

In this 60-minute webinar, you’ll get to hear about 5 real use cases and examples of practical applications of AI and generative AI in marketing, sales or service. The context is larger companies both in B2B and B2C. THIS IS FOR YOU IF: You are tired of the AI hype that increases your FOMO. You are starting your AI journey and want to take the next step. You want to understand how companies successfully have implemented AI and the best practices around it. AGENDA: 3 recommendations for the CMO or CDO 5 practical applications of AI & how to get started 1. How you could use a company-specific ChatGPT 2. How to generate new content utilizing AI 3. How to train a Machine Learning model for predicting a customer purchase (Retail) 4. How to train a Machine Learning model for lead scoring (B2B) 5. How AI can help you in business reporting SPEAKERS: Johanna Andrén, Head of Growth, Avaus Didrik Helsing, Head of Data & Analytics Eric Hörberg, Data Science Competence Development Lead Oscar Jäderberg, Senior Solutions Architect Alex Bonell, Activation Consultant AVAUS Avaus is an independent consultancy focused on customer data and AI. With 130+ experts present in five markets, Avaus helps its clients drive efficiency and growth using data and automation in marketing, sales and customer service. Avaus’ offices are in Stockholm, Helsinki, Munich, Gdansk and Milan. // Learn more about Avaus: https://www.avaus.com/ Contact us: https://www.avaus.com/contact/