Content automation: solve the bottleneck for scaled data-driven marketing (Hanna Kollberg, Telia)

With Hanna Kollberg, Head of Content Automation Management at Telia Sweden. Led by Hanna, and Johanna Andrén from Avaus, you will get to hear about the cutting-edge realm of Content Automation in data-driven marketing. Hanna and Johanna will delve into its significance, the basics of getting started, and practical insights from Telia's own journey in this field. Expect to learn about the transformative impact of automating content creation for personalized customer engagement, strategies for implementing these technologies, and key lessons drawn from Telia's experience. *** Access more content from the event AI: Beyond the Hype: https://www.avaus.com/avaus-expert-ta... *** Want to find out how Avaus can support you with data, AI, automation and MarTech in marketing and sales? Get in touch: https://www.avaus.com/contact-us/