Using storytelling to capture your audience and create an engaging digital experience on the web

Join me as I chat with award-winning designer and storyteller Chiara Aliotta. Learn how Chiara uses storytelling techniques to elevate websites and create memorable user experiences. Discover practical tips as we showcase the elements of good storytelling and its applied to some examples of diverse brands. Chiara's storytelling resources: https://wfl.io/storytelling-for-the-w... Sign up to Webflow's summer released: https://wfl.io/summer-released-stream Books on storytelling: Building a StoryBrand, by Donald Miller https://storybrand.com/ Emotional Design, by Donald Norman https://www.nngroup.com/books/emotion... Storytelling in Design by Anna Dahlström https://www.amazon.com/Storytelling-D... Resonate, by Nancy Duarte https://www.duarte.com/resonate/ Story or Die, by Lisa Cron http://wiredforstory.com/my-new-book Made to Stick: Why some ideas take hold and others come unstuck, by Chip Heath e Dan Heath https://heathbrothers.com/books/made-... Chapters: 0:00 - Countdown 2:58 - Intro 4:40 - Announcements 5:49 - Chiara Aliotta's work 11:40 - Storytelling process 16:59 - Fundamentals of storytelling 21:03 - Branding case study: AVAC 24:22 - Building the narrative 25:49 - The structure of a story (Donald Miller's Storybrand structure) 26:46 - The narrative structure (Aristotle's 3 act structure) 29:48 - Narrative structure for digital products 32:00 - Website \case Study: Smart Interface Design Patterns 35:40 - The transformative journey 38:50 - Consider your audience 39:42 - The WHY of the story 42:28 - 4 steps to pursuade 44:25 - Case study: Action Aid Helios 39:34 - Forced connection 52:08 - Q&A 54:33 - How to reach Chiara 57:03 - Storytelling course 58:30 - Conclusion