Why you fall out of love with your watches

Why do we fall out of love with watches we once desperately wanted? In this episode, I break down 10 reasons collectors end up losing interest in watches they thought they’d keep forever, from borrowed taste and spec-sheet shopping to blind buys, fleeting moods, lifestyle mismatch, collection overlap, status chasing, and simply wanting that new-watch feeling. The common thread is alignment. The best watch isn’t necessarily the one with the best specs, the most hype, or even the best value. It’s the one that actually fits your taste, your life, your collection, and who you really are. If you’ve ever sold a watch you once thought was a keeper, let me know which one and why.