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How I Scaled a Private Medical Clinic with Google Ads

Zac Cannon

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How I Scaled a Private Medical Clinic with Google Ads

59 просмотров · 2 нед. назад
Zac Cannon
64 подписчика
59 просмотров · 2 нед. назад
🎯 Book a free diagnostic for your brand: https://calendly.com/vida-digital/int... 📝 Get The Free Script Here: https://go.vida-digital.co.uk/product... How I Scaled a Private Medical Clinic with Google Ads In this video, I break down exactly how I scaled a private Harley Street medical clinic with Google Ads by fixing their website, cleaning up their account structure, and building a data-driven paid media strategy focused on high-quality leads. I walk you through the full diagnosis process, including how we identified issues like declining site conversion rate, broad match creep, PMax leak into blog and non-commercial pages, and ad group cannibalization that were inflating CPA and hurting performance. You’ll see the five key interventions we used to turn things around in 90 days, from call tracking with dynamic number insertion and offline conversion uploads, to high-converting landing page testing, strict AI Max negative keyword strategies, reining in PMax, and properly splitting brand and generic search campaigns. I also share the final results of this private healthcare Google Ads case study, showing how these changes increased leads by 26 percent year-on-year and boosted high-intent clinic bookings by 47 percent year-on-year, giving you a repeatable framework you can apply to your own medical clinic or healthcare brand. Learn more: =============================== 🔺 - Vida Website: https://vida-digital.co.uk/ 🔗 - LinkedIn:   / zac-cannon   🐦 - Twitter: https://x.com/ZCannon5 =============================== Who am I, and why should you listen to me? I’m Zachary Cannon, founder of Vida Digital Marketing and a performance marketing specialist focused on Google Ads, Meta Ads, PPC, and automation for ecommerce brands. I’ve worked across corporate brands including Samsung and Decathlon, agencies, and client-side marketing teams, managing large budgets and solving real-world growth challenges. Everything I share is based on practical experience, active campaign management, and systems tested with ecommerce businesses.