Why Havas CMO Maggie Connors Still Bets on Craft to Grow

Maggie Connors is the Chief Marketing Officer of Havas Creative Network, one of the major global creative networks inside Havas. In this conversation, she shares the journey that took her from art student to global marketing leader, and why she still calls herself a storytelling brand girl at heart. It's a warm, honest look at how a modern network thinks about growth. You'll hear how Maggie learned the craft of advertising by hand, why she doubles down on creativity even in an AI-obsessed industry, and how she rebuilt marketing into a real growth engine. She talks about leading through generosity, the mentors who shaped her, and the simple question she loves asking clients: "How can we help?" Along the way, she opens up about a pitch that didn't go well, and how she turned a messy process into one that runs like a well-run restaurant. This one is especially useful for agency leaders, business-development teams, strategists, consultants, and marketers who want to understand how top networks attract clients and build lasting partnerships. If you care about modern marketing leadership, creativity, and the human side of growth, you'll find a lot to take away here. Get the access and intelligence your agency needs to grow: https://www.thenextbigwin.com