From Reach to Results: How Agencies Can Turn CTV Into a Full-Funnel Growth Engine

Clients want to know how connected TV (CTV) contributes to business results beyond impressions. For agencies, connecting CTV with mobile and web campaigns can help build a stronger case for its role across the full funnel. In this NextBigWin webinar, Christian Banach joins George Castrissiades, Head of CTV for North America at Teads, and Andrew Tint of LG Ad Solutions to explore how agencies can connect TV attention with action on other screens. The discussion covers campaign planning, creative options, measurement, and partner coordination. George also shares a Cartier campaign example that combined HomeScreen and inRead placements, with reported gains in brand consideration and store visits. You’ll learn: • Why CTV’s role in building brand consideration matters for campaigns focused on conversions. • How sequencing CTV exposure before mobile and web ads can support downstream engagement. • How HomeScreen and pause ads give clients options beyond producing a traditional video commercial. • What to measure to assess whether CTV helps other channels work harder, beyond last-click attribution. • How to align clients, media partners, and publishers around shared goals and measurement. • What to consider when planning an initial CTV investment, including audience size, geography, and frequency. Download the slides: https://docs.google.com/presentation/... Presented in partnership with Teads, with insights from LG Ad Solutions. To explore CTV formats, view case studies, and discover additional CTV insights, visit: https://teads.com/lp/connectedadverti... About NextBigWin NextBigWin is an access and intelligence platform built to help agencies engage buyers earlier — before decisions take shape — and land 6- and 7-figure opportunities. https://thenextbigwin.com/