How Serie A is entering a new era through globalization & innovation to fuel business growth

As a new era in football emerges, sport organizations need to find new avenues for business growth. Such methods include entering new markets, or relying on innovation to identify new revenue streams. But who is leading the way and becoming a benchmark for others to follow? Serie A, from Italy, is one of those properties and on this panel during World Football Summit Asia, some of their leading business executives share details on how they are pulling on those two levers to unlock new opportunities. Speakers: Alfonso De Stefano - Lega Serie A MENA Michele Ciccaerese - Lega Serie A Clarence Seedorf - Lega Serie A Mayur Bhanji - Raiola Global Subscribe to this channel or to our weekly newsletter for more insights on the future of football.