Plain Language, Real Impact: How to Communicate So Donors Actually Listen

If you want to learn how my company helps nonprofits get more donors, this link will explain. https://www.gofurthertogether.ca/disc... I share more cool and innovative fundraising tips on my LinkedIn. If you want to connect with me, send me a message here:   / mariario   On to this video…. What we will cover in this video: Posting on social media and hoping donations follow? You might be setting yourself up for disappointment. In this episode, we get into why social media is often a top-of-funnel tool, not a direct-response one, and why that's not a bad thing once you understand how to use it right. We talk about the algorithm problem nobody wants to admit: that even your own followers might never see your posts. We also dig into what actually makes content land, from ditching jargon to using strength-based framing that invites people in instead of guilt-tripping them. On this week's episode of The Small Nonprofit Podcast, Maria sits down with Farra Trompeter, co-director and worker-owner at Big Duck, who has spent over 30 years helping nonprofits use communications to build brands, run campaigns, and grow sustainably. If you've ever wondered whether your org "should" be on every platform, or worried your content isn't landing the way you hoped, this conversation gives you a clearer way to think about both. Connect with Farra: farra@bigduck.com Connect with Farra on LinkedIn:   / farra   Visit their website: https://bigduck.com/ Thanks for watching! Maria Book a no pressure chat with us: https://www.gofurthertogether.ca/disc... Connect on LinkedIn:   / mariario