11 Million Followers, a Burnout, and What He Learned with Swish Goswami

He built a basketball brand to 11 million followers, then hit a wall he did not see coming. Swish Goswami joins me to unpack it all. Swish has been building since childhood, running an imaginary investment bank out of notebooks for his grandparents at nine years old. He dropped out of university, co-built the media brand Dunk to 11 million followers, grew his own audience as a LinkedIn top voice, co-founded and sold a data company called Surf, and is now building Broker Plus. We get into how he thinks about product market fit, why an internal feedback tool became core to how his team builds, and the real story behind the burnout and anxiety he hit in 2022 after scaling to 36 people. This episode is for anyone thinking seriously about linkedin thought leadership and what it actually takes to build authority online without performing. Swish talks candidly about why authenticity beats a cookie cutter approach to linkedin content marketing, how he picked writing over video because it fit who he actually is, and why he now treats vulnerability as a strength instead of something to hide. If you are a founder, fractional executive, or consultant building your own presence, this one will change how you think about the whole game. Build your founder brand with Mylance: https://mylance.co Connect with Bradley Jacobs:   / bradley-r-jacobs   00:00 Introducing Swish Goswami 01:15 Deciding to become an entrepreneur 02:45 Building Dunk to 11 million followers 04:08 Product market fit, Surf versus Broker Plus 06:25 Why customer obsession drives 80 percent of success 09:11 Building an internal tool to track feedback 12:34 Growing entirely through organic referrals 16:16 Hitting burnout in 2022 19:39 The intentional habits that changed 20:27 Building a personal brand without cringe 27:45 Shifting from distraction to focus 30:14 The one piece of advice for first time founders