ChatGPT Is Sending Him Paying Clients (Here's How)

Work with me to build your website: https://jennielakenan.com/hire-jennie Work with Greg: https://www.gregfaxon.com/ Greg on YouTube:    / @gregfaxon   A client hired Greg Faxon without Googling him. ChatGPT recommended him by name. That recommendation came from one article on his website, and Greg can point to the exact sentence it pulled. In this conversation, business coach Greg Faxon breaks down GEO, generative engine optimization, in plain English: why AI recommendations catch people at the moment they're ready to buy instead of the moment they start researching, how to check whether your own site is quietly blocking AI bots, and the kind of article that actually gets cited. If you built your business on being found through Google, this is the shift worth getting ahead of. What You'll Learn: ✅ Why GEO reaches people who are ready to hire, while SEO mostly reaches people still researching 🔍 The 5-minute robots.txt check that tells you whether AI is blocked from your site 📝 The kind of article ChatGPT picks up, and why "How I" beats "How To" 📊 Why AI visitors convert at 15.9% versus 1.76% for Google organic 🧭 Why AI runs on mentions and consensus instead of keywords and backlinks 🎯 How to tell whether any of it is actually bringing you clients Chapters: 0:00 How a client found Greg by asking ChatGPT for a business coach 4:22 Why AI leads behave differently than Google leads 11:44 What GEO is and how it's different from SEO (in plain English) 18:47 Is your website blocking AI? The robots.txt check and site speed 22:47 The kind of content ChatGPT actually cites and recommends 30:00 Why "How I" beats "How To" and how to build credibility 37:07 Getting mentioned off your site (Reddit, YouTube and LinkedIn) 43:08 How to tell whether GEO is actually working for you 49:01 Three things to do this week to get started with GEO 👋 C0NNECT WITH ME 👋 ▶️ Website: https://jennielakenan.com/ ▶️ Instagram:   / jennielakenan   ▶️ LinkedIn:   / jennie-lakenan   ▶️ Facebook:   / jennielakenan   ▶️ YouTube:    / @jennielakenanofficial   ▶️ Email: contact@jennielakenan.com