How to Get Your B2B Company Found in AI Search

A buyer can discover your company in ChatGPT before they ever search for a vendor. In this video, I show how to check your company’s AI visibility around the problems you help customers solve. Using a hypothetical manufacturer with inventory problems and an aging ERP, I walk through a conversation that moves from diagnosing the issue to comparing implementation partners. You’ll learn how to: Check what ChatGPT, Claude, and Gemini say about your company and which sources support their answers. Turn sales calls, customer conversations, and lost-deal notes into specific buyer questions to test. Use cited sources to decide where you need clearer website content, stronger customer proof, reviews, or useful community contributions. Track patterns across repeated tests and keep citations, website visits, and sales opportunities separate in your reporting. I also walk through an AI visibility report that connects what you’re seeing to the next action your team should take. This is for founders and marketers at ERP consultancies, MSP owners, systems integrators, and other B2B companies selling complex solutions. Subscribe for practical B2B marketing and AI walkthroughs. ► ABOUT ME My name is Bill Murphy, and I’m the founder and Chief Strategist of Colony Spark, a full-funnel, account-based B2B marketing agency built specifically for founder-led companies selling complex solutions to traditional industries. With over a decade of experience leading marketing strategy for startups, enterprises, and even presidential campaigns, I started Colony Spark to help businesses like yours escape referral dependency and build predictable revenue engines. We offer transparent, all-inclusive pricing, no long-term contracts, and a proven approach that delivers capital-efficient, high-ROI growth. ► OTHER VIDEOS: ► STAY UP TO DATE Colony Spark: https://www.colonyspark.com/ LinkedIn:   / billmurphy7   ► TIMESTAMPS 00:00 Introduction to AI's role in market diagnosis 01:54 Using LLMs to diagnose manufacturing issues 04:01 How to refine prompts for better insights 06:06 Building a shortlist of implementation partners 07:54 Understanding what the market says about your company 09:51 Gathering evidence from online sources 12:04 Identifying buyer triggers and pain points 14:02 Creating detailed, specific prompts for market positioning 16:01 Niching into industry and company size 18:08 Tracking citations and measuring visibility 20:04 Turning signals into actionable insights 21:51 The strategy over tools in market visibility 24:03 Understanding the buyer journey and influence points 26:03 Building a market visibility report 27:57 Next steps for content and reputation building 29:50 The operating loop: listen, map, sample, create 32:06 The importance of specific buyer engagement 32:57 Conclusion and call to action