Build Your B2B Marketing Plan Around Your Buyers

Your competitors’ ads can tell you what they’re running. They can’t tell you whether it works or whether your buyers need it. In this video, I explain how to use audience research before choosing marketing channels, content and budget. We look at customer calls, the publications and communities buyers follow, and how competitor research can add context once you know what matters to your audience. Request your free personalized audience report: https://www.colonyspark.com/audience-... You’ll learn how to: • Find useful topics in customer and prospect conversations. • Investigate where buyers spend time beyond LinkedIn. • Turn buyer concerns into a campaign brief, using warehouse software and ERP examples. • Reach people before they’re actively looking for a vendor. • Evaluate audience and engagement signals without treating them as proof of sales impact. ► ABOUT ME My name is Bill Murphy, and I’m the founder and Chief Strategist of Colony Spark, a full-funnel, account-based B2B marketing agency built specifically for founder-led companies selling complex solutions to traditional industries. With over a decade of experience leading marketing strategy for startups, enterprises, and even presidential campaigns, I started Colony Spark to help businesses like yours escape referral dependency and build predictable revenue engines. We offer transparent, all-inclusive pricing, no long-term contracts, and a proven approach that delivers capital-efficient, high-ROI growth. ► STAY UP TO DATE Colony Spark: https://www.colonyspark.com/ LinkedIn:   / billmurphy7   ► TIMESTAMPS