Using Embedded Fintech to Win More Software Deals | Vertex SF Fall 2026

Embedded fintech isn't just revenue after the sale. It can win the deal. Cents and WorkWave on starting with what customers actually want, an enterprise win built on card-retry logic, and what you give up when you launch payments through a referral model. Speakers: Gilli Cherrin, Cents Jacob Olins, WorkWave Dan Eigner, FieldPulse Moderated by Anu Bhaskar, Tight Recorded at Vertex SF Fall 2026, part of Vertex: The Vertical Software Conference. Invite-only. No vendors, no sales pitches. Just the people actually building vertical software. The conversation keeps going in the Vertex Slack: https://vertexconference.com/slack More from Vertex: https://vertexconference.com/