How to Host a Business Event That Actually Makes Money ($70k Case Study)

Most business owners spend thousands throwing events for "brand awareness"—and end up making zero sales. In this week’s preview of Run the Equation, Richelle Shaw reveals how one Med Spa flipped the script, turning a standard holiday party into a $70,000 single-night revenue engine! If you've been looking for actionable event marketing strategies that actually drive cash flow, boost client loyalty, and leverage seasonal momentum, this step-by-step breakdown is for you. 👇 WHAT YOU’LL LEARN IN THIS PREVIEW: The $70K Event Blueprint: How to structure ticket sales, charity partners, and live stations so clients are excited to buy on the spot. The Holiday Spending Trap: Why Q4/Halloween is the biggest untapped spending season for adults—and how to plug your business into it. Charity Partnerships That Sell: How partnering with local causes (like Babies Bounty) creates a win-win environment that drives massive goodwill AND revenue. Cross-Selling & Upselling: How to use live demonstration stations to sell high-ticket services (fillers, massages, consultations) without being pushy. 📌 Want to get better results in your business every single week? Hit SUBSCRIBE and click the notification bell so you never miss an episode of Run the Equation!