Why He Left the Corporate World to Solve Hidden Hunger | Ajay Kumar | IIC Talks

What happens when a farmer’s roots, corporate experience, and a passion for nutrition come together to create a food startup? In this episode of IIC Talks, we sit down with Ajay Kumar Siddappa, Founder & CEO of Ollefud, who is on a mission to “Tastefully Solve Hidden Hunger.” With 14+ years of experience spanning engineering, manufacturing, consulting, and technology, Ajay made the bold decision to move beyond the corporate world and build a food venture focused on nutrition, taste, and convenience. Coming from a farmer family in Kolar, Ajay’s journey offers a unique perspective on agriculture, food, entrepreneurship, and building solutions for Bharat. In this conversation, we explore: 🔹 Ajay’s journey from corporate life to entrepreneurship 🔹 His roots in a farmer family and how they shaped his vision 🔹 What “hidden hunger” means and why it matters 🔹 The story behind Ollefud 🔹 Building nutritious food without compromising on taste 🔹 Challenges of building an agri-food startup 🔹 The importance of convenience in modern food choices 🔹 Lessons from building a purpose-driven startup 🔹 His vision for Ollefud and the future of food in India Ajay’s journey is a story of purpose, perseverance, innovation, and building for Bharat. Watch the full conversation and discover the story behind Ollefud. Connect with Guest Ajay Kumar:   / ajay-kumar-siddappa-26378b90   Connect with Host: / prashant-chiganoor-202211105 👍 Like | Share | Comment | Subscribe to IIC Talks for more inspiring conversations. #IICTalks #Ollefud #AjayKumar #HiddenHunger #FoodStartup #AgriFood #AgriTech #FoodInnovation #Nutrition #HealthyFood #IndianStartups #StartupIndia #Entrepreneurship #FounderJourney #SocialImpact #Innovation #Agriculture #Farmers #Kolar #BuildingForBharat #MadeInIndia #DikshanaGlobalDevelopmentFoundation #DGDF