Billion Dollar Startup’s Founding GTM Engineer Reveals His Playbook to Scale Fast | Yash Tekriwal

Access Yash's $1B Clay GTM System to master modern prospecting, automate archaic workflows, and scale your outbound without drowning in spreadsheets. Access the full episode and playbook here - https://www.edbound.ai/blog/yash-tekr... _________________________________________ In this exclusive episode of Edbound with Kinner, we dive deep with ‪@YashTekriwal‬, the Founding GTM Engineer at ‪@GrowWithClay‬— one of the most exciting startups in recent history. Yash shares raw, tactical insights on how modern GTM motions are built — from outbound and personalization to data enrichment and AI-led workflows. Whether you're a founder, growth leader, or marketing expert, this is your front-row seat to how top operators think, execute, and scale. _________________________________________ What You'll Learn: ✅ The playbook to acquire your first 150 customers ✅ Why traditional sales tactics are broken ✅ How to replace 10+ tools with one GTM engine ✅ Education as the new growth strategy ✅ Personalization vs Relevance: what actually works ✅ The rise of the GTM Engineer role ✅ Using AI and data to unlock scalable growth ✅ How billion-dollar teams test & iterate faster _________________________________________ Timestamps 00:00 Promo 01:01 Intro 02:06 How Clay Replaced 7 GTM Tools 05:01 The GTM Stack Clay Made Obsolete 07:27 Clay Explained for CEOs in One Line 10:48 Great GTM Starts With Great Data 12:28 The GTM Trend That’s Hurting You 13:41 Unlocking 1,000 Customer Insights With Clay 15:01 Why Top Sellers Are Really Coaches 18:03 3 Education Stages That Drive Growth 21:02 Turn Content Into GTM Gold With Clay 23:32 How to Scale Personalization With AI 27:32 Get 90% Open Rates With WhatsApp 30:36 The GTM Plan for First 150 Customers 41:46 One GTM Hire That Changes Everything _________________________________________ 🔗 Learn More: 👉 Clay: https://clay.com 👉 Edbound: https://edbound.ai _________________________________________ Follow Me For More Insights On Business Growth 👉 YouTube Channel:    / @kinnersacchdev   Instagram:   / kinnersacchdev   LinkedIn:   / kinner   Twitter: https://x.com/intent/follow?screen_na... _________________________________________ Connect With Yash Tekriwal, Clay   / yashtekriwal   #gtmstrategy #StartupGrowth #FounderPlaybook #GoToMarket #B2BGrowth #GrowthMarketing #ClayCom #AIInSales #CustomerAcquisition #MarketingAutomation #SaaSFounders #StartupLessons #OutboundMarketing #BillionDollarStartup #ScalingStartups #ProductLedGrowth #DataEnrichment #SalesAutomation #EarlyStageStartups #GTMEngineer