How Do You Measure a Product’s True Impact? | The Green Reality EP6

How can a business prove the environmental impact of its product? In Episode 6 of The Green Reality, Jack Gocher and KAVALAN Senior Researcher Mark Chen explain how a Life Cycle Assessment turns raw materials, manufacturing, energy, transportation and disposal into measurable environmental data. They explore the principles behind ISO-standardised LCA, including functional units, system boundaries, inventory data and impact categories. They also examine the different roles played by LCA software, specialist consultants and independent third-party verification. Because meaningful environmental assessment is not about feeling green. It is about defining what was measured, showing the methodology and following the evidence across the product’s life cycle. 🎬 Watch the Full Series: ▲ EP1:    • Has Sustainability Lost Its Meaning? | The...   ▲ EP2:    • Can We Fix One Crisis Without Creating Ano...   ▲ EP3:    • Can You Prove It’s Sustainable? | The Gree...   ▲ EP4:    • Is Carbon Really the Enemy? | The Green Re...   ▲ EP5:    • The Great Net Zero Dilemma | The Green Rea...   Subscribe to KAVALAN and join us for all ten episodes of The Green Reality. #TheGreenReality #LifeCycleAssessment #EnvironmentalImpact