Creating the Longevity Economy - 133

Erika talks with Avivah Wittenberg-Cox about the global shift toward more older people than ever before, and how organizations can (and must) think differently about how to take best advantage of this change. Both in terms of their talent pool and their customers. Timestamps: [00:00] Podcast introduction [00:31] Fact: for the first time in history more people will reach 90 [02:08] What is the longevity economy and why does it matter? [05:22] How to change the mindset around the longevity economy [06:22] What do business need to understand and do differently for the Q3 life stage (ages 50–75)? [08:59] What can managers and leaders do today to better support those in Q3? [11:06] What does research show that people in Q3 (ages 50-75) actually want more of? Subscribe to the Elderberries Substack: https://elderberries.substack.com/ Check out Avivah's website: https://www.avivahwittenbergcox.com/ For more Proteus, subscribe to our newsletter: http://conta.cc/43w4LH0