When great products become the baseline, brand becomes the moat | Delivered by Infinum

“Build it, and they will come” is one of the most expensive myths in business. As AI makes it easier than ever to build products, features that once felt differentiating can be replicated almost overnight. The harder thing to build is what happens in people’s minds: the emotional connection, associations, and memories they develop around a brand. That’s why the strongest brands don’t just compete on what their product does. They work to become part of the mental shortlist people return to when they think about a category. Amanda Gandolpho, a brand leader who has spent 15+ years shaping brands like Dove, Hellmann’s, Swapfiets, and Rituals, joined us on Delivered to unpack how to build that kind of brand. In this episode, she shares her unique brand-building framework, explains why seeing meaningful results could take longer than you think, and makes the case for why brands need to resist the temptation to simply produce more in an AI-saturated world. 1) Learn what a brand really is and how to build one from scratch 2) Understand which metrics actually matter when measuring brand and content performance 3) Discover how to connect with Gen Z without falling into the “cringe trap” 4) Find out what will make brands stand out in the AI-saturated world 5) Explore where AI strengthens creative work, and the ethical line Amanda refuses to cross _________________ Delivered is Infinum's online event series, where you can gain exclusive insights into creating remarkable digital experiences from accomplished creatives, executives, and entrepreneurs who have firsthand experience delivering them. Learn more here: infinum.com/delivered To never miss another episode, SUBSCRIBE to our channel 🔺 ► Sign up for our newsletter: https://infinum.com/newsletter/ _________________________________________________ JOIN OUR COMMUNITY LinkedIn:   / infinum   Facebook:   / infinumcom   Instagram:   / infinumcom   X:   / infinum   _________________________________________________ ► Get in touch with Amanda Gandolpho:   / amandagandolpho   _________________________________________________ MORE EPISODES ON BRAND-BUILDING ► Grow a thriving business with storytelling:    • Grow a thriving business with storytelling...   ► Standout branding in the digital era:    • Standout branding in the digital era | Del...