The Rise and Fall of OUTDOOR VOICES

What happened to "cool girl" activewear brand Outdoor Voices? The recent announcement that Outdoor Voices is shutting all of their retail stores comes after a steady decline of the brand in recent years. This video explores the rise and fall of Outdoor Voices, looking at what set them apart from their competitors in the activewear space, and how they weren't destined to be "Doing Things" forever... Oh, and of course I had to talk about the truly fuggers Outdoor Voices x Disney collab. Take a shot every time I say Outdoor Voices!! 😘 NY Times article I mentioned: https://www.nytimes.com/2020/03/10/bu... What to WATCH NEXT ⤵️ Why LAURA ASHLEY is the queen of cottagecore    • Why LAURA ASHLEY is the Queen of Cottageco...   Which OLD MONEY sub-aesthetic are you?    • Which OLD MONEY sub-aesthetic are you? Tak...   Timestamps ⤵️ 00:00 Outdoor Voices 00:42 How Outdoor Voices started 01:34 The OV Exercise Dress 03:01 "Doing Things" 03:49 Community Events 04:31 Consumer Generated Marketing 05:07 Inclusive Photoshoots 05:29 Tyler Haney (Founder) 06:54 Mark Wystrach, Midland & OV 08:16 The Fall Begins 10:07 Decline In Quality 12:42 Disney Collaboration 13:43 Closing Stores 🎥 SUBSCRIBE here! https://www.youtube.com/c/fabsakker?s... ♥ Instagram | @fab_sakker |   / fab_sakker   ♥ Pinterest |   / fabsakker   ♥ TikTok | @2fab2furious | https://vm.tiktok.com/ZSadbWGG/ 💌For business enquires: fabsakker@gmail.com The Rise and Fall of OUTDOOR VOICES | What happened to Outdoor Voices?