What Makes a Good MSP-Vendor Partnership?

Three Liongard vendor partners, Bobby Jacobs (Thread), Brian Kane (ThreatDown), and Dimitri Nemirovsky (Atakama) discuss what makes a strong MSP-vendor relationship and where MSPs commonly go wrong with vendor strategy and AI adoption. They cover what each of their companies looks for in an MSP partner, the biggest obstacles preventing MSPs from becoming more strategic with vendors, the build-versus-buy conversation MSPs face with new AI tools, and why rolling out AI without a clear process is a fast way to create bad outcomes. Recorded at Roarcon 2026 with GTIA's Scott Campbell. To learn more, visit https://www.liongard.com/ #MSP #AI #ArtificalIntelligence