Why MSPs Must Use AI Before They Sell It

David Powell, Chief Revenue Officer at Liongard, talks about why MSPs can't sell AI value to customers until they've extracted it themselves, and what's actually holding most MSPs back from doing that. He covers the operational habits separating top-performing MSPs from the rest, why bad processes get automated instead of fixed, and why efficiency and scale, not "hero effort," are what actually drive predictable results. Recorded at Roarcon 2026 with GTIA's Scott Campbell. To learn more, visit https://www.liongard.com/ #MSP #AI #ArtificalIntelligence