The 7-11-4 Idea: Build Familiarity Before the Sale

How can personal trainers and fitness businesses use content to build familiarity before a sales conversation? In this Gym Sales Coach episode, Manny Fraser breaks down the 7-11-4 marketing idea: seven hours of content engagement, eleven touchpoints, and four platforms. The exact numbers aren’t a proven requirement, but the idea offers a useful prompt: show up consistently, share valuable advice, and make it easy for your audience to learn from you in different ways. Manny explains how Gym Sales Coach can use YouTube, Instagram, TikTok, and LinkedIn to share connected content that helps fitness professionals improve consultations, attract clients, and grow their business.