Opened It for 1 Video and keep scrolling. the psychology behind why & how to put it down.

You opened it for one video. Forty minutes and two hundred videos later, you can't name a single one. For the next ten minutes, we look at what the research says about what's keeping your thumb moving: a scientist who ran out of rat food, a monkey waiting for juice, a gambler who wasn't playing to win, and a test in Toronto with a twist. Some of the evidence is strong and some is still being tested, and the video says which is which. 0:00 Forty minutes, gone 1:06 Just one more 2:37 The Saturday the food ran low 3:55 The light before the juice 5:04 Then why do you feel worse? 5:57 The word 7:41 It knows you 8:51 Back to Toronto 9:54 The last swipe Sources: Tam & Inzlicht (2024), Journal of Experimental Psychology: General: switching behavior and boredom Fiorillo, Tobler & Schultz (2003), Science: dopamine and reward probability Schultz, Dayan & Montague (1997), Science: a neural substrate of prediction and reward Skinner (1956), American Psychologist: a case history in scientific method Schüll (2012), Addiction by Design (Princeton University Press) Su et al. (2021), NeuroImage Pielot et al. (2015), UbiComp Subscribe for more stories like this.