Why Most Solopreneurs Are Doing PR Completely Backwards

You do not need a famous Rolodex, a big budget, or a TikTok account to get your business in front of the right people. In this episode, PR strategist Haley Raymond explains what public relations actually looks like for solopreneurs, and why most of the advice floating around LinkedIn is stuck in 2010. Haley walks through how to choose channels when your time is limited, when legacy media is still powerful, why niche podcasts and Substack punch way above their weight, and the PESO framework that ties your whole visibility ecosystem together. She also answers the question a lot of us are afraid to ask out loud, which is whether you can build a business without living on social media. Watch this one if you have ever gotten a great feature and wondered why nothing happened afterward. Timestamps 00.01 The PR advice that makes Haley cringe 01.33 The intern who emailed a media contact list to the media 02.39 The first question to ask before choosing a channel 04.17 PR is much bigger than media coverage 05.46 What to do if you hate social media 09.20 What legacy media means now 10.30 Local news versus niche podcasts 13.09 The PESO framework explained 15.42 Big feature, total silence, now what 17.54 Measuring PR without vanity metrics 20.30 The link trick that tracks your leads 21.09 The biggest solo PR mistake 22.49 First steps on a tiny budget 26.01 It's PR, not the ER 28.00 Where to find Haley About the guest Haley Raymond is a public relations strategist who helps founders and small businesses build visibility through story and strategy rather than name-dropping. Website: haleyraymond.com LinkedIn: Haley Raymond About the show The Life-First Solopreneur is hosted by Carly Ries and Joe Rando. Every week we talk with experts and business owners about building a company that supports your life instead of swallowing it. Subscribe for new episodes every week. If this helped, hit like and drop a comment with the channel you are focusing on next. #solopreneur #publicrelations #smallbusinessmarketing #prstrategy #podcastguesting #personalbranding #solopreneurship #marketingtips #entrepreneurship