Day in the Life of a Hotel PPC Manager | Banned Words, Canned Meat & The Truth About Paid Media

What does a hotel paid media manager actually do all day? It's far more than setting a budget and letting the algorithm take over. In this episode, Ben and Tris sit down with Meg, one of our in-house Paid Media Managers, for a behind-the-scenes look at what it really takes to manage PPC for luxury hotels. From morning account reviews, spotting spikes, drops, and anomalies to weekly search term analysis, PMax campaign management, and AI Max experimentation, Meg breaks down the process behind campaigns that consistently perform. Along the way, the team explores why hotel PPC strategy can't be a "set and forget" exercise or a robotic PDF report. Instead, it requires incremental, data-led adjustments, forward planning across 30, 60, and 90-day horizons, and a clear understanding of buying personas and local demand drivers. What You'll Learn: What a hotel paid media manager actually does day-to-day Why hotel PPC strategy requires more than a "set and forget" approach How search term analysis and PMax campaigns are used to optimize performance The importance of forecasting and planning across 30, 60, and 90-day timeframes How buying personas and local events inform campaign decisions What hospitality marketers often overlook when managing paid media Why This Matters: Paid media is often one of the first touch points between a traveler and a hotel brand. Every campaign decision, keyword, and budget adjustment plays a role in shaping that journey before a guest even reaches the booking page. This episode highlights the strategy, planning, and continuous optimization required to make paid media a genuine driver of business results, with a fun twist. ➡️ Subscribe for more honest conversations about hotel marketing, SEO, paid media, social media, and digital strategy from the team at three&six. New episode every week! --- digital without dishonesty podcast No fluff. No smoke and mirrors. Just hotel marketing that works. 📚 Read our latest hotel marketing articles: https://www.threeandsix.agency/insights 💼 Follow three&six on LinkedIn:   / three-six   🌐 Discover how we help hotels grow direct bookings: https://www.threeandsix.agency