Ben vs Tris: Who’s the Smartest Cookie? | Website Tracking Explained

What are website cookies and why do they matter so much to hotel marketers? No, we’re not talking about the kind you eat. In this episode, Meg puts Ben and Tris to the test with a fast-paced buzzer game covering website cookies, consent, tracking, and digital performance. With a prize waiting for the winner, things quickly get competitive as the team explores what cookies actually do and how they help marketers understand the guest journey. Along the way, they unpack the role cookies play in measuring website activity, attributing bookings, and building an accurate picture of campaign performance. They also discuss what changing privacy expectations mean for hotels and why reliable tracking is essential when making marketing decisions. What You’ll Learn: What website cookies are and how they work The different roles cookies play across a hotel website Why cookies matter for marketing and performance tracking How tracking helps hotels understand the guest journey What happens when website activity cannot be measured accurately Why privacy, consent, and data collection matter Whether Ben or Tris has the fastest buzzer reactions and who takes home the prize Why This Matters: Without accurate website tracking, hotel marketers can struggle to understand where bookings come from, which campaigns are performing, and where marketing budgets should be invested. Cookies might sound technical, but they play an important role in connecting website activity with real business results. This episode breaks the subject down without the jargon with buzzers, competition, and a prize thrown in for good measure. ➡️ Subscribe for more honest conversations about hotel marketing, SEO, paid media, social media, websites, data, and digital strategy from the team at three&six. New episode every week! digital without dishonesty podcast No fluff. No smoke and mirrors. Just hotel marketing that works. 📚 Read our latest hotel marketing articles: https://www.threeandsix.agency/insights 💼 Follow three&six on LinkedIn:   / three-six   🌐 Discover how we help hotels grow direct bookings: https://www.threeandsix.agency