The Ultimate SaaS Unit Economics Tutorial

I teach you why SaaS unit economics are so important and how to calculate the key metrics like LTV, CAC, payback period, and more. ✅ SaaS Unit Economics Template Download (free): https://mailchi.mp/ericandrewsstartup... 🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program: https://www.ericandrewsstartups.com/f... (special offer available) 👉 Master the 20% of Excel that actually matters in 2.5 hours: https://www.ericandrewsstartups.com/e... ⚠️ Most founders are off by 2–4x on CAC payback. See your real number here (free): https://paybacklie.com/ Communities: 💼 Linkedin:   / eric-andrews-1624b656   💻 Newsletter: https://mailchi.mp/1cf66809482f/mcoa7... Related Startup Videos: 🚩 Playlist - Finance for SaaS Startups:    • Finance for SaaS Startups   🚩 7 Most Important SaaS Metrics:    • 7 Most Important SaaS Metrics | Finance fo...   🚩 SaaS Financial Model Tutorial:    • SaaS Financial Model Tutorial | Scaling a ...   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ In this video, we learn about the definition of unit economics for SaaS, all of the metrics that fall into this category, and then I walk you through how to calculate each different unit economics metric through an example-based finance case study. We calculate customer lifetime value, customer acquisition costs, LTV: CAC ratios (plus benchmarks), CAC payback period (plus benchmarks), and more, with lots of discussions along the way to help you navigate the nuances of different SaaS startups. Sections: 0:31 lesson agenda - definitions, unit economics components, and metrics calculations 1:08 what are SaaS unit economics and why do they matter? 2:19 components of SaaS unit economics (most important metrics) 3:58 how to calculate the customer lifetime value for SaaS including software implementation fees 9:45 how to calculate customer acquisition cost for SaaS 12:22 how to calculate LTV: CAC ratio for SaaS plus benchmarks 14:45 how to calculate CAC payback period for SaaS plus benchmarks If you have questions - leave a comment below and I'll try to help. Cheers! #uniteconomics #saas #startups #ltv #cac