How to Market Awkward Products | #675

Most of Conni’s customers wish they never had to buy its products. By the time they do, they probably needed them four weeks ago. You can’t market desire to that customer. In this Playbook, Nathan Bush explains how to market awkward products so you’re the brand people trust when the need arrives. He covers designing for the moment someone starts searching, using the plain words your customers actually use, and planning for ad platforms that will flag you. Featuring clips from Norm Douglas (Conni), Lucy Wark (Normal), Alice Williams (Ovira) and Chloe De Winter (NALA). Brands and tools mentioned: Conni, Normal, Ovira, NALA, Google, Meta, Instagram, ChatGPT This episode is brought to you with thanks to our partners: 🛍️ Shopify → https://www.shopify.com/au 📧 Klaviyo → https://www.klaviyo.com/au/ 🎧 Full episode with Norm Douglas → https://addtocart.buzzsprout.com/2521... 👤 Nathan Bush →   / nathbush   🎙️ Want to be a guest or sponsor on Add To Cart? → https://www.addtocart.com.au/contact 📩 Sign up for the free Add To Cart newsletter → https://newsletter.addtocart.com.au/s... 💬 Join the Add To Cart Community → https://community.addtocart.com.au/feed