Making customer-centricity pay: turning values into value w/ Deepti Akkali (Planet)

In this episode of The People Making Payments Podcast, Shona sits down with Deepti Akkali (SVP, Commercial Development and Solutions at Planet) to unpack what customer-centricity really means in practice, and how you can effectively turn it from a buzzword into actually commercial results. They start by exploring what customer-centricity means and what it looks like at Planet 👇 ➡️ How customer-centricity is defined and Planet and how the meaning shifts depending on the function ➡️ How the core principles play out differently across verticals like retail, hospitality, and travel ➡️ The main challenges still holding most businesses back from achieving true customer-centricity ➡️ Deepti's advice for leaders trying to build a customer-centric business From there, the conversation turns to commercialising customer-centricity 💰 ➡️ What successful commercialisation actually looks like  ➡️ The steps and structures a business needs to put in place to make it happen ➡️ The real benefits of getting this right, and the challenges along the way ➡️ How this shows up at Planet specifically, and how it's measured ➡️ Deepti's advice for leaders trying to do the same Plus, we find out what Deepti would be doing if she wasn't in payments, and the achievement she's proudest of that you won't find on LinkedIn 👠 If you work in payments, this episode is a practical look at how to turn customer-centricity from an aspiration into a genuine commercial advantage. 👍 Don't forget to like and subscribe so you never miss an episode. 📲 And if you don't already, follow KAE on LinkedIn:   / kae