Behind Its Label // Episode 1: Samurai Jeans - From Seed To Denim

In a fast-paced, globalized world of fragmented supply chains, imagine a product conceived and made from start to finish within a 300-kilometer radius. Samurai Jeans had a radical vision of Made in Japan: jeans and knits made from their own Japanese-grown cotton, tubular-knitted in Wakayama, and dyed with locally sourced chestnuts and soybeans using techniques that date back hundreds of years. Does the world need a chestnut-dyed T-shirt? Maybe not. But when idealism produces this kind of quality, does it really matter? www.statement-store.com